Casino
Casino platform & operations
iGaming Technology & Managed Solutions for Operators
Launch, operate, grow and scale casino, sportsbook and sweepstakes businesses with Frently - combining platform technology, payments, CRM, player management, gamification, BI, integrations, infrastructure and managed operations in one ecosystem.
One Platform.
Endless Possibilities.
The connected iGaming ecosystem to launch, operate, grow and scale your business.
One Platform. Multiple Gaming Models.
Sportsbook
Betting platform & operations
Sweepstakes
Dual-currency gaming ecosystem
Land-Based & Retail
Terminals, cashier & unified wallet
FRENTLY MODEL
Launch. Operate. Grow. Scale.
Individual products, integrations and services sit under the operator lifecycle rather than standing as separate one-off tools.
Launch
Build the right setup with turnkey platform capability, casino, sportsbook, sweepstakes, payments, game sources, KYC integrations, frontend and infrastructure.
Operate
Run daily operations with PAM, backoffice, CMS, CRM, payments, games management, reporting, customer support and VIP workflows.
Managed ServicesGrow
Support acquisition, retention and player value with affiliate and agent tools, CRM, bonuses, gamification, campaigns, BI and risk intelligence.
Growth IntegrationsScale
Expand with managed services, platform operations, payment management, customer and VIP operations, infrastructure, consulting, integrations and game content management.
Frently Core
One connected technology layer for your entire operation.
Real-Time Data
•
AI
•
Automation
Player Management & KYC
Manage accounts, verification, segmentation and lifecycle.
Payments Hub
Control deposits, withdrawals, methods and routing.
CRM & Engagement
Build player journeys, communication and segmentation.
Bonus & Promotions
Configure bonuses, cashback, free spins and tournaments.
Gamification
Drive engagement with missions, achievements and rewards.
Backoffice & CMS
Manage content, configuration, roles and administration.
Finance & Reconciliation
Control balances, fees, settlement and reconciliation.
Business Intelligence
Turn operational data into reporting, dashboards and KPIs.
Risk & Compliance
Monitor risk, fraud signals and compliance workflows.
Operations Center
Coordinate tasks, approvals and operational workflows.
ADVANCED CAPABILITIES
Enterprise Platforms
Risk Intelligence
Detect abuse, score risk and prioritize investigations.
Affiliate Platform
Manage acquisition partners, tracking, commissions and performance.
Agent Management
Control agent networks, credit, commissions and player assignments.
Recommendations
Turn player insights into personalized next-best actions.
Retail Platform
Connect terminals, cashier operations, agents and wallet workflows.
Games & Provider Management
Manage providers, content, availability and game configuration.
ENGAGEMENT & GROWTH
Connected Player Lifecycle
CRM
Segment & engage
Automation
Trigger journeys
Bonuses
Reward & activate
Gamification
Missions & challenges
Recommendations
Personalize next action
Retention
Increase player value
PROJECT EXPERTISE
Professional Services
Specialist support for planning, market entry, onboarding and technology transition.
Legal & Market Entry
Legal Opinion · Licensing · Registrations · Compliance Support
Business Consulting
Strategy · Architecture · Operations · Optimization
Provider Onboarding
Games · KYC · Technology Providers
Payment Onboarding
PSPs · Payment Methods · Banking Support
Platform Migration
Data · Providers · Payments · Technology Transition
MigrationONGOING SUPPORT
Managed Services
Operational support for day-to-day management and business growth.
Platform Operations
Configuration · Monitoring · Daily Operations
Payment Operations
PSPs · Transactions · Reconciliation
Customer & VIP
Support · VIP Operations · Player Care
CRM & Retention
Campaigns · Journeys · Player Engagement
Finance Operations
Reporting · Fees · Reconciliation
Infrastructure & IT
Platform · Systems · Technical Operations
Growth & Performance
Marketing · Analytics · Optimization
Managed ServicesBUSINESS SOLUTIONS
Primary Solutions for Operators
Turnkey, Sweepstakes and Managed Services are the main homepage destinations. Games/provider management, migration and integrations remain supporting entry points.
Turnkey Casino & Sportsbook
Platform, PAM, casino, sportsbook, payments, CRM, backoffice, CMS, bonuses, BI, affiliate or agent workflows, integrations and selected managed services.
Turnkey SolutionSweepstakes
Technology and operational support for approved sweepstakes casino projects, with virtual currency workflows, engagement tools and project-specific review.
SweepstakesManaged Services
Operational services across platform, payment, customer, VIP, retention, finance, infrastructure and performance workflows.
Managed Services
From Player to Performance.
Everything Connected.
Player
Platform
Data
Intelligence
Action
Growth
Platform Technology
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Intelligence
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Automation
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Managed Operations
Technology to Launch. Operations to Scale.
DISCUSS YOUR PLATFORM REQUIREMENTS
Talk to Frently
Tell us whether you are launching, operating, growing, scaling or migrating. Frently will help define the technology, integrations and managed service model that fit the project.
Frequently Asked Questions
Frently Core is the connected technology layer for player management, KYC, payments, CRM, bonuses, gamification, backoffice, CMS, finance, BI, risk and operations workflows.
Frently supports B2B casino, sportsbook, sweepstakes and land-based or retail operating models where the selected project setup, providers and compliance requirements allow it.
Frently can support approved sweepstakes projects with platform configuration, virtual currency workflows, engagement tools, content availability, reporting and operational controls around the approved business model.
Professional Services cover specialist project expertise such as market entry, consulting, provider onboarding, payment onboarding and migration. Managed Services cover ongoing operational support after or during launch.
Yes. Frently can connect game content through supported aggregators and provider sources, then manage availability and configuration within the wider platform ecosystem.
Yes. Managed Services can support platform operations, payment operations, customer and VIP workflows, CRM and retention, finance operations, infrastructure and growth activities depending on project scope.