description = "Default layout" [requestForm] [localePicker] forceUrl = 1 == iGaming Platform & Technology Provider | Frently
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iGaming Technology & Managed Solutions for Operators

Launch, operate, grow and scale casino, sportsbook and sweepstakes businesses with Frently - combining platform technology, payments, CRM, player management, gamification, BI, integrations, infrastructure and managed operations in one ecosystem.

Explore Solutions

Casino

Platform, games, payments, CRM and operations

Sportsbook

Betting workflows, integrations and managed support

Sweepstakes

Virtual currency, CRM and operating workflows

Frently iGaming technology and operations
FRENTLY MODEL

Launch. Operate. Grow. Scale.

Frently supports the operator lifecycle from launch and daily operations to growth and scale.

Launch

Build the right setup with turnkey platform capability, casino, sportsbook, sweepstakes, payments, game sources, KYC integrations, frontend and infrastructure.

Turnkey Sweepstakes

Operate

Run daily operations with PAM, backoffice, CMS, CRM, payments, games management, reporting, customer support and VIP workflows.

Managed Services

Grow

Support acquisition, retention and player value with affiliate and agent tools, CRM, bonuses, gamification, campaigns, BI and risk intelligence.

Growth Integrations

Scale

Expand with managed services, platform operations, payment management, customer and VIP operations, infrastructure, consulting and integrations.

Migration Support Game Management
SWEEPSTAKES

Specialist Technology and Operations for Sweepstakes Projects

Sweepstakes is a meaningful Frently focus. Frently helps structure the platform, engagement tools, payment flows, content availability, reporting and operational controls around the approved business model.

Explore Sweepstakes
MORE THAN A PLATFORM

Technology When You Need Technology. Operations When You Need Operations.

Operators can use Frently as a technology provider, an operations partner, or both.

Technology

  • PAM and wallet workflows
  • Backoffice and CMS
  • CRM, bonuses and gamification
  • Payments, BI, integrations and infrastructure

Operations

  • Platform management
  • Payment operations
  • Customer and VIP support
  • Retention, content, reporting and anti-fraud support

Expertise

  • Launch planning
  • Architecture and integrations
  • Market entry support where applicable
  • Migration, optimization and consulting

Build Your Own Team - or Extend It With Frently

Operators can manage technology and operations internally or extend their team with Frently managed services. The setup can start with the services required today and add more capabilities as the business grows.

Managed Services
BUSINESS SOLUTIONS

Primary Solutions for Operators

Turnkey, Sweepstakes and Managed Services are the main homepage destinations. Platform technology runs underneath these solutions, while migration, games/provider management and integrations remain supporting entry points.

Turnkey casino and sportsbook platform

Turnkey Casino & Sportsbook

A complete environment for operators that need platform, PAM, casino, sportsbook, payments, CRM, backoffice, CMS, bonuses, BI, affiliate or agent workflows, integrations and selected managed services.

Turnkey Solution
Sweepstakes casino solution

Sweepstakes Solution

Specialist technology and operational support for approved sweepstakes casino projects, with virtual currency workflows, engagement tools and project-specific review.

Sweepstakes Solution
Managed services for iGaming operators

Managed Services

Operational services across platform management, payment management, support, VIP, retention, affiliate support, content management, infrastructure, anti-fraud support and reporting.

Managed Services
SUPPORTING ENTRY POINTS

When Operators Need More Specific Support

Migration, games/provider management and integrations remain available as focused entry points.

Platform Migration

For existing operators moving from a current platform, with planning across data, integrations, payments, testing and go-live readiness.

Migration

Games & Provider Management

Game content can be connected through supported aggregators and provider sources, then managed within the wider platform ecosystem.

Game Management

Integrations

Connect payment, KYC, CRM, analytics, content and provider systems where compatible with the selected architecture and commercial setup.

Integrations
WHY FRENTLY

Why Operators Work With Frently

Technology + Operations

Platform capability and operational services can be combined in one commercial setup.

Launches + Existing Operators

Frently can support new launches and operators reviewing an existing platform environment.

Flexible Capability Mix

Operators can combine platform, payments, CRM, reporting, support and integrations based on project scope.

Casino, Sportsbook and Sweepstakes

The Frently model supports multiple B2B gaming product directions, including specialist sweepstakes projects.

DISCUSS YOUR PLATFORM REQUIREMENTS

Talk to Frently

Tell us whether you are launching, operating, growing, scaling or migrating. Frently will help define the technology, integrations and managed service model that fit the project.

Frequently Asked Questions

GET STARTED

Contact Us

Reach out to schedule a call where we can evaluate your needs, showcase our platform, and outline a plan for the next steps.