Launch an online casino, sportsbook or combined gaming operation without assembling every platform module, integration and workflow from scratch.
Frently provides the core operating environment and coordinates the selected casino, sportsbook, payment, KYC and engagement technologies. Your licence, commercial model and market responsibilities remain under your control.
A turnkey project is coordinated as one delivery, but licences, third-party contracts and operating responsibilities are not treated as if they are automatically bundled. The agreed proposal identifies every owner, dependency and exclusion before implementation starts.
Frently delivery
Frently configures the agreed operating environment and coordinates delivery across the selected technology stack.
Selected providers
Third-party products are selected for the operator's markets, commercial model and technical requirements.
Operator ownership
The operator retains control of the regulated business and the commercial decisions that cannot be delegated to software.
Start with the product mix that matches your market and commercial plan. Casino and sportsbook are configurations of the same wider Frently environment, so the operating stack does not have to be rebuilt when the product mix changes.
For operators launching an online casino with game content, player accounts, payments, CRM and operational controls connected from the start.
For operators building a betting brand around selected sportsbook technology, with Frently coordinating the player, payment, CRM, partner and reporting environment.
For operators that want both gaming channels connected to a coordinated player lifecycle and shared operational infrastructure.
A turnkey solution is more than a casino frontend or sportsbook feed. Frently brings the systems used to acquire players, verify accounts, move funds, run campaigns, monitor performance and manage daily operations into one coordinated project scope.
Player Account Management, player profiles, wallets, backoffice, CMS, roles, permissions and operational administration.
PSP connectivity, deposits, withdrawals, transaction review, reconciliation and verification workflows configured for the agreed markets and model.
CRM, segmentation, automation, bonuses, promotions, gamification and player lifecycle workflows where supported.
Partner tracking, campaigns, commissions, agent hierarchies, player assignment and performance workflows.
BI, financial reporting, risk signals, review queues, alerts, audit history and escalation workflows.
Optional support across platform, payments, customer and VIP, CRM, finance, reporting and technical operations.
A useful demo should follow the jobs your teams perform every day. Frently can structure the walkthrough around your product mix, target markets and operating model, then record open requirements for solution design.
The exact answer is confirmed during discovery, but this structure shows how a Frently turnkey project separates technology, specialist providers, operational support and operator accountability.
| Capability | Frently platform & delivery | Selected provider layer | Managed option | Operator retains |
|---|---|---|---|---|
| Player & backoffice | CorePAM, player profiles, wallet, CMS, roles and administration. | When requiredSpecialist data, messaging or verification connections. | OptionalPlatform administration and workflow support. | OwnershipPolicies, approvals, access decisions and business rules. |
| Casino | CoreGame catalogue, lobby and provider-management workflows. | IntegratedSelected aggregators, studios and casino content. | OptionalContent, campaign and provider operations. | OwnershipProduct strategy, permitted content and commercial approvals. |
| Sportsbook | ConnectedPAM, wallet, payments, CRM, affiliate and reporting environment. | Provider-ledBetting engine, feeds, markets, settlement, trading and risk tools. | By scopeProvider coordination and agreed operating workflows. | OwnershipProduct selection, market rules and commercial model. |
| Payments & KYC | Core workflowsCashier connectivity, transaction states, review and reconciliation. | IntegratedPSPs, KYC, fraud and specialist services selected for the market. | OptionalPayment, verification and review-queue operations. | OwnershipMerchant accounts, policies, thresholds and regulatory decisions. |
| Growth & partners | Core toolsCRM, segmentation, promotions, affiliate and agent workflows. | When selectedExternal CRM, messaging, affiliate or engagement technology. | OptionalCRM, VIP, affiliate, agent and reporting operations. | OwnershipBudget, audience, offer rules and campaign approval. |
Frently evaluates the provider stack against product fit, technical compatibility, target markets and commercial ownership instead of forcing every operator into one fixed bundle.
Compliance is market-specific. Frently maps platform controls, provider integrations, operator policies and escalation responsibilities to the selected jurisdiction and licensing model instead of making a blanket compliance promise.
Connect verification providers and configure account-status, document-review, age and identity workflows around onboarding and withdrawals.
Coordinate transaction signals, risk rules, review queues, escalation and records with the operator's approved AML policies.
Plan limits, exclusions, account controls and player-protection connections where required and supported.
Bring identity, device, payment, multi-accounting and bonus-abuse indicators into review workflows.
Define roles, permissions, approvals, operational records and escalation ownership across connected systems.
Document reporting, data access, retention and jurisdiction-specific integration requirements during solution design.
The commercial structure depends on the selected products, providers, markets, integrations and operational scope. Frently separates the cost and responsibility layers so that the buyer can see what is included, recurring, optional or contracted externally.
Core technology, configuration, environments, integrations, implementation and launch work.
Game, sportsbook, PSP, KYC, messaging, data and other third-party charges or agreements.
Optional functions defined by ownership, coverage, languages, workload and service targets.
Additional markets, brands, products, integrations, migration or custom work.
| Defined before agreement | What the buyer receives |
|---|---|
| Solution architecture | Selected modules, provider and integration list, environments, dependencies, assumptions and exclusions. |
| Delivery & acceptance | Project stages, responsibilities, required operator inputs, testing approach, acceptance criteria and target dates. |
| Commercial schedule | Platform and delivery charges, recurring items, third-party costs, optional services and change-request rules. |
| Operations & service levels | Support coverage, monitoring, response targets, escalation paths and reporting where included in scope. |
| Data & security | Access roles, hosting and environment responsibilities, data flows, retention, export, migration and security requirements. |
| Compliance ownership | Responsibilities assigned across the operator, Frently and external providers for the chosen markets and licence model. |
There is no credible universal launch date. After discovery, the working plan assigns target dates, dependencies and acceptance points across licensing, provider approvals, integrations, frontend, migration, testing and operational readiness.
Define markets, product mix, current technology, integrations and operational ownership.
Select the platform configuration, gaming products, PSPs, KYC and specialist providers.
Configure the core modules and connect the agreed casino, sportsbook and third-party systems.
Prepare CRM, bonuses, gamification, affiliate, agent and reporting workflows.
Test player and operator journeys, train teams and close launch dependencies.
Launch with clear monitoring, escalation and post-launch ownership.
Turnkey defines the technology and launch scope. Ongoing work can remain with your team or be assigned to Frently by function, coverage and service target.
Your team uses the platform, backoffice and connected providers with agreed technical support and escalation paths.
Add selected platform, payment, customer, VIP, CRM, finance, reporting, provider or technical operations.
It is a coordinated B2B technology and delivery setup for launching or operating an online casino, sportsbook or both. The scope can include the core platform, gaming product integrations, PAM, payments, KYC, CRM, promotions, partner tools, reporting and agreed operational services.
The betting engine and its product capabilities depend on the selected sportsbook technology or provider. Frently integrates that betting layer with the broader platform and operational ecosystem; the page does not claim that all sportsbook engine functions are proprietary Frently technology.
Existing providers can be assessed for technical, commercial, contractual and market compatibility. A turnkey project does not automatically require replacing every part of the operator's current stack.
Frently can support or coordinate relevant project workstreams and external specialists where agreed. Licensing requirements and outcomes depend on the jurisdiction, business model, ownership, documentation and other project-specific factors.
The project can include KYC integrations, AML and risk workflows, responsible-gaming controls, review queues, access roles, audit records and market-specific reporting requirements where supported. The final controls and responsibilities are mapped to the operator's licence, policies, providers and target jurisdictions.
Launch timing varies. It is affected by licensing, commercial approvals, provider and PSP onboarding, integrations, brand and frontend scope, testing, data migration and the readiness of the operator's team.
The proposal separates platform and delivery work, recurring items, external-provider costs and optional managed services. It also records assumptions, exclusions, hosting and monitoring responsibility, service targets, data access, export, migration and required operator inputs.
Yes, where included in scope. Managed services can cover selected platform, payment, customer and VIP, CRM, affiliate and agent, finance, reporting, provider coordination and technical workflows. Responsibilities are defined for each project.
Tell us about your target markets, gaming model, current technology and operational requirements.
Tell Frently whether you are launching, migrating or expanding a casino, sportsbook or combined gaming business. We will use that context to review the right technology, integration and operating scope.
Frently connects CRM data, player segments, campaigns, bonus logic, loyalty mechanics and gamification across the player lifecycle for casino, sportsbook and combined turnkey operations.
Each capability is configured around the selected products, markets, reward rules, frontend requirements and integrations defined in the project scope.
Configure welcome, reload, Free Spins, cashback and scheduled campaigns around segments and lifecycle events.
Build points, progression and redeemable rewards connected to CRM segments and campaigns.
Add raffles, tickets, tournaments, achievements, wheels, journey maps and custom reward mechanics.
Use available player data for recommendations, automated messages, offers and next actions.
Connect segments, lifecycle stages, campaign triggers and retention workflows across supported products.
Extend supported journeys into configured messaging channels and Telegram interactions.
