Launch, change or expand
Professional Services
Specialist project work with a defined objective, delivery scope and handover.
Professional expertise + ongoing operations
iGaming Professional & Managed Services
Build, launch and run casino, sportsbook, Sweepstakes and retail operations with specialist support connected to your technology, providers and commercial model.
Use Frently for a defined project, selected operational functions or a broader managed scope. Your team keeps the responsibilities it wants; we take ownership of the agreed workstreams.
5 professional services
16 managed functions
Flexible ownership
Complete service catalog
Choose the expertise you need now
Professional Services move a project from decision to delivery. Managed Services take care of recurring operational work after launch or alongside your existing team.
Operate, control and grow
Managed Services
Recurring operational functions delivered as selected services, an extended team or a broader managed operation.
Project delivery
Professional Services
Use these services when entering a market, designing an operating model, onboarding critical providers or moving an existing operation to a new technology environment.
Legal, Licensing & Market Entry
Coordinate the legal and compliance workstreams required to assess and prepare a gaming business for its target model and jurisdiction.
- Market and jurisdiction assessment
- Legal opinion, licensing and registration support
- Compliance and certification readiness
Business Consulting & Operating Model
Turn a commercial idea or an underperforming operation into a practical product, technology and team plan.
- Business model and product scope
- Technology architecture and vendor strategy
- Processes, ownership, KPIs and optimization
Provider Onboarding
Coordinate commercial, technical and operational onboarding across the external providers required by the project.
- Games, aggregation, KYC and CRM providers
- Documentation and integration coordination
- Testing, acceptance and go-live follow-up
Payment & Banking Onboarding
Prepare the payment setup and support the onboarding path from provider selection to a production-ready flow.
- PSP and payment-method sourcing
- Merchant, banking and documentation readiness
- Integration, routing and launch coordination
Platform Migration & Launch Management
Manage the dependencies between data, providers, payments, configuration, testing and operational handover.
- Discovery, migration and cutover planning
- UAT, launch readiness and coordination
- Post-launch stabilization and handover
Ongoing delivery
Managed Services
Select one function, combine several teams or build a broader operating scope. Responsibilities, coverage, access and escalation paths are agreed before onboarding.
Platform & product
Keep the operation running
Daily administration, product ownership, technical coordination and player-facing content control connected to the operator's platform and provider environment.
Platform Operations
Run day-to-day backoffice, configuration and operational workflows across the agreed platform scope.
- Backoffice and configuration management
- Release, change and issue coordination
- Daily monitoring and provider escalation
UX & Product Management
Maintain a prioritized product backlog and improve player journeys using operational data and agreed business goals.
- Player-journey and friction-point reviews
- Product backlog and change prioritization
- Requirements, acceptance and release follow-up
Infrastructure & Technical Operations
Coordinate the systems, access, incidents and technical dependencies behind the live operation.
- Infrastructure and integration monitoring
- Incident investigation and escalation
- Access, release and security coordination
Casino & Sports Product Operations
Manage the configuration and presentation of casino and sportsbook products within the agreed platform capabilities.
- Game, provider, category and lobby management
- Market, event and product-content configuration
- Product performance review and optimization backlog
Content & Localization Operations
Keep websites, landing pages and campaign content accurate across brands, markets and supported languages.
- CMS and landing-page updates
- Localization and translation coordination
- Promotion assets and content scheduling
Players
Support and retain players
Connected player-care, VIP and lifecycle operations from first contact through retention, reactivation and loyalty.
Customer Support Operations
Handle routine player questions and operational cases through the channels, languages and service hours agreed for the project.
- Account, payment, bonus and access cases
- Chat, email and ticket workflows where included
- Escalation to payments, risk, CRM, VIP and IT
VIP Management
Manage high-value player relationships separately from first-line support, within approved budgets and communication rules.
- Personal communication and player reviews
- VIP offers, rewards and budget coordination
- Escalation to payments, risk and CRM teams
CRM, Retention & Reactivation
Operate measurable player journeys across onboarding, activation, retention, inactivity and reactivation.
- Segmentation, triggers and lifecycle journeys
- Email, SMS, push and in-app coordination
- Retention and reactivation campaign reporting
Promotions & Gamification Operations
Run promotional and engagement mechanics without duplicating the CRM team's lifecycle ownership.
- Bonuses, cashback, free spins and tournaments
- Missions, achievements, loyalty and rewards
- Campaign calendar, cost control and abuse escalation
Money & control
Protect cash flow and operations
Operational control across transactions, settlements, financial reporting, player verification and abuse investigation.
Payment Operations
Manage live payment workflows, provider communication and transaction issues across deposits and withdrawals.
- Method performance and transaction monitoring
- Refund, chargeback and escalation workflows
- PSP issue and settlement coordination
Finance & Reconciliation
Connect operational data with balances, provider statements, fees and management reporting.
- Bank, PSP and transaction reconciliation
- Provider commission and fee review
- Balance control and finance reporting
Risk & Anti-Fraud Operations
Monitor and investigate suspicious player, payment and promotional activity using the configured risk workflows.
- Payment, bonus and multi-account abuse review
- Chargeback and suspicious-behavior investigation
- Risk scoring, restrictions and case escalation
KYC, AML & Player Protection Operations
Support policy-based verification and player-protection workflows without replacing the operator's legal or regulatory responsibility.
- KYC case monitoring and document escalation
- AML indicator and enhanced-review workflows where configured
- Responsible-gaming indicators and intervention escalation
Commercial growth
Acquire, measure and improve
Partner operations, managed growth execution and decision-ready reporting connected to player and financial performance.
Affiliate & Agent Operations
Run partner onboarding, tracking, commercial administration and issue workflows where included.
- Partner and agent onboarding support
- Tracking, commission and hierarchy review
- Performance, issue and fraud escalation
Marketing & Managed Growth
Plan and operate the agreed growth activities across acquisition, conversion and player value, with channels defined in the service scope.
- Channel, campaign and content planning where included
- Conversion and retention optimization
- CAC, LTV and commercial performance review
BI & Performance Reporting
Turn platform, player, payment and partner data into operating visibility and prioritized actions.
- Operational dashboards and KPI reporting
- Payment, retention, risk and finance analysis
- Management review and action tracking
Flexible delivery model
Choose how Frently joins your team
You do not need to outsource the entire operation. Scope can expand as the business, market or internal team changes.
Selected Services
Assign one or more specialist functions with defined responsibilities and reporting.
Extended Team
Frently specialists work inside shared workflows alongside your internal operation.
Broader Managed Operations
Frently takes ownership of a wider agreed scope with clear controls and escalation paths.
No hidden assumptions
Every scope defines how the service works
Service names are only the starting point. Before onboarding, Frently and the operator document the operating boundaries that affect delivery and accountability.
Ownership
Tasks, approvals, decisions and escalation responsibilities.
Coverage
Service hours, response targets, channels, languages and markets.
Systems & Access
Platforms, providers, permissions, data and security requirements.
Reporting & KPIs
Measures, reporting cadence, review process and improvement backlog.
From scope to delivery
A clear operating handover
Every engagement starts by defining ownership, systems, access, service levels and the information required to operate responsibly.
Assess
Review the business model, current team, systems, providers and operational gaps.
Define Scope
Agree responsibilities, service coverage, controls, KPIs and escalation paths.
Onboard
Prepare access, workflows, documentation, training and operational handover.
Operate & Improve
Run the agreed services, report performance and maintain an improvement backlog.
Frequently Asked Questions
Professional Services deliver a defined project such as market entry, provider onboarding or migration. Managed Services cover recurring operational responsibilities such as platform, payments, CRM, finance, risk, support and growth.
Yes. You can start with one defined function, combine selected services or agree a broader managed scope. Responsibilities and dependencies are confirmed before onboarding.
Yes, where the systems, access and provider setup support the required workflows. Frently can operate as an extended team instead of replacing the operator's existing staff.
Services can be configured for casino, sportsbook, combined casino and sportsbook, Sweepstakes and retail operations, subject to the agreed market, platform, provider and compliance scope.
Frently can coordinate legal opinion, market-entry, licensing, registration and compliance-readiness work through the agreed professional-service scope and relevant qualified specialists.
Pricing depends on the selected functions, workload, service hours, languages, systems, markets, reporting and responsibility level. Frently defines the scope before preparing a commercial proposal.
Not automatically. Service hours, response targets, channels, languages and market coverage depend on the selected function and are confirmed in the agreed service scope.
Start with the operational gap
Tell us what you are launching, changing or struggling to run. We will map the relevant professional and managed services.
YOUR NEXT BIG IDEA STARTS HERE
Book a demo
Share your business model, current setup and the functions you want Frently to support.