iGaming Solutions Comparison
Compare three ways to launch, migrate or strengthen an iGaming business with Frently. Choose a full Turnkey platform, a Sweepstakes-ready operating model, or targeted Managed Services around your existing technology and team.
Decision Criteria
Turnkey Platform
Sweepstakes Platform
Managed Services
Best for
Operators launching or migrating a casino, sportsbook or both
Brands launching or scaling a US Sweepstakes casino
Operators keeping their platform and outsourcing selected functions
Core model
Frently Core platform, integrations and delivery
Dual-currency platform plus Sweepstakes launch workstreams
Modular services around the operator's current stack
Licence / legal path
Operator licence or approved project structure
Legal opinion, rules, AMOE and state readiness coordinated by scope
Operator retains the licence; Frently supports agreed workstreams
Operator retains
Brand, licence, strategy and agreed commercial responsibilities
Brand, business ownership and final legal decisions
Platform ownership, strategy and all non-transferred functions
Frently provides
Platform, delivery, integrations and selected operations
Platform plus coordinated legal, payment, provider and operating workstreams
Only the professional and operational services selected in scope
Platform / PAM
Frently Core
Frently Core configured for Sweepstakes
Existing platform retained; Frently platform optional by scope
Product scope
Casino, sportsbook or both
Sweepstakes casino; additional products subject to review
Supports the operator's existing product scope
Frontend & brand
Standard or custom frontend by scope
Sweepstakes UX with dual-balance journeys
Existing frontend retained; optimisation available
Casino content
Supported providers and aggregators; market availability applies
Content approved for the model, providers and target markets
Provider sourcing, onboarding and content management
Sportsbook
Integrated through the selected sportsbook provider
Project-specific and subject to model review
Existing sportsbook operations and provider coordination
CRM, bonuses & reporting
Included and configured by scope
Configured for Sweepstakes lifecycle and promotions
Campaign, content, retention and reporting operations
Custom integrations
Available by scope
Available subject to compatibility and approval
Integration delivery and provider coordination
Migration
Platform and player-data migration available
Existing brand migration assessed by scope
Migration planning and execution available
Payments
PSP integrations and onboarding support
Purchase and redemption flows with provider onboarding
Payment operations, routing and PSP coordination
Fiat & crypto options
Subject to market, licence and provider approval
Payment methods follow the approved model and providers
Operations for methods supported by the operator's stack
KYC, risk & player protection
Providers and workflows configured for target jurisdictions
Verification and controls aligned with the reviewed model
Workflow operations against operator policies and responsibilities
Dual currency & AMOE
Available only as a separately approved Sweepstakes scope
Core model capability
Operational support when available on the existing platform
Reporting & reconciliation
Platform reporting and data exports
Currency, purchase, redemption and operational reporting
Custom reporting, finance and reconciliation support
Launch planning
Discovery, dependencies, integrations, testing and go-live
Legal, payment, provider, product and operational readiness plan
Service transition and operating-model setup
Platform operations
Optional managed service
Optional managed service
Primary service area
Customer, VIP & CRM
Optional managed service
Optional managed service
Available by scope
Payments & finance operations
Optional managed service
Optional managed service
Available by scope
Affiliate & provider coordination
Optional managed service
Optional managed service
Available by scope
Infrastructure & technical support
Included or optional according to hosting scope
Included or optional according to hosting scope
Available for agreed systems and workflows
Recommended next step
Review markets, licence, products and integrations
Review model, states, legal readiness, payments and redemptions
Review current stack, gaps, KPIs and retained team
What This Comparison Means
This is a decision guide, not a fixed feature, legal or delivery commitment. Final scope depends on target markets, licence or legal structure, selected providers, due diligence and the responsibilities retained by the operator.
Platform-led launch
Choose Turnkey when Frently Core becomes the main casino or sportsbook platform. Choose Sweepstakes when the platform and operating model must support dual currency, AMOE, purchases and redemptions.
Managed Services
Use Managed Services when you want to retain your current technology and team while assigning selected platform, CRM, payment, customer, finance or technical workflows to Frently.
Project-specific scope
Fiat and crypto payment methods, providers, jurisdictions, integrations and launch timing are configuration decisions subject to compatibility, commercial approval and the agreed project scope.
CHOOSE THE RIGHT OPERATING MODEL
Get a Solution Fit Review
Tell us your target markets, licence or legal status, current platform, product scope and retained team. We will map the suitable Frently model, dependencies and next steps.